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For creators

Influencer marketing for Food & Beverage

Find food creators for your brand.

Get creators to cook with and taste your product. Brief them, approve posts and track views.

See how it works
  • Brief the claims you back
  • Approve every post
  • Pay only for real views

How it works · Example campaign

One product. Many kitchens.One pack. Many first tastes.
Recipe
Taste test
Café visit
  • Real kitchens
  • Honest tastes
  • New audiences
  1. 1A clear brief
  2. 2Creators post
  3. 3Real views

How does a new snack reach people who'll buy it twice?

Recognised by

iStartMakeUseOfGovernment of RajasthanStartup India

75,000+

creators ready to post

1,800+

creators in food content

16

creator categories

What creators make

Put your product on the counter.

ReelsShorts

Recipes

Your product in a dish people cook.

Reels · YouTube

Taste tests

First bite, said out loud.

YouTube · Instagram

Restaurant visits

Your place, through a regular visit.

In your brief

“Show the cold brew made at home in under two minutes. Say it has no added sugar, exactly as the pack says. Don't call it a health drink.”
Example briefPackaged cold brew brand

Example videos and brief, for illustration.

Creators

Food creators on WallMag

A few of the creators who make food and drink content.

How it works

Launch in three steps.

Set a budget and a brief, let creators post, then see what the views were worth.

  1. Example campaign
    YYour BrandNew campaign
    ₹150
    ₹3,00,000
    Launch campaign
    01

    Create a campaign

    Set your budget and brief. Go live.

  2. Example campaign
    7.2L views
    02

    Creators post

    They read your brief and post on Instagram, YouTube and Facebook.

  3. Example campaign
    Results+14% over delivery
    Verified views23.2L
    Posts168
    03

    Track results

    See views, spend and top videos. Fake accounts are flagged.

Brand safety

Every post is checked.

You approve each post before it counts.

Brief
“Show the cold brew made at home in under two minutes.”
  • Say: no added sugar, as on the pack
  • Don't: call it a health drink

Example brief · Packaged cold brew brand

Your brief sets the claimsGive the words from the pack, and the allergens.
ScanPaid partnership14 fake accountsAI scan
Paid posts are labelledA post counts only with the paid partnership label.
Approve
Example postApproved
  • Account connected
  • Real views
  • Normal engagement
  • Paid partnership label
  • 14 fake accounts flagged
Views checked1,64,000

Fake views never reach your bill.

You approve every postReject any health claim you cannot back.

Dashboard

One dashboard for every campaign.

Budget, views, creators and top videos in one place.

Dashboard

Example data
₹1,95,000Support

14% more views than you paid for

Verified views23.2L
Spent₹3,05,000
Live campaigns
  • Snack brand: taste-test reelsLive10.6L
  • Cold brew brand: two-minute recipesLive7.2L
  • Delivery app: first-order driveLive5.4L
BalanceAvailable to spend₹1,95,000

FAQ

FAQs

Common questions from food and drink brands.

Creators cook with, taste or visit your brand and post the result. You launch the campaign on WallMag, and they post on Instagram, YouTube and Facebook.

You set the budget and what you pay per 1,000 views. Book a demo and we'll walk you through pricing.

Only what you can back. FSSAI's claims rules say a claim must be truthful, unambiguous and not misleading, and a nutrition or health claim has to be scientifically substantiated. Put the pack wording in the brief and keep creators to it.

Give creators the allergen list from your pack. FSSAI's labelling rules require foods and ingredients known to cause allergy to be declared, so a recipe post should repeat what the pack already says.

Yes. ASCI's guidelines require a disclosure label on any post with a material connection to a brand, and a post counts on WallMag only with the paid partnership label.

Views come from connected accounts. Our AI flags bots, view spikes and fake accounts before they reach your report or bill.

Launch your food campaign in days.

Book a 30-minute demo to see how it works.

For creators

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